The name E5A was chosen by our CEO because it was derived from and reflects the two driving forces of the agency’s processes: qualitative and quantitative.
That declaration still resonates with our team.
He observed a toddler catching and freeing a butterfly from her hands, declaring “E5A, E5A”— in toddler-speak, “he flew away, he flew away.” That declaration resonated with us. Years later, E5A appeared multiple times in a multifactor model our CEO co-built for stock screening, scoring, and ranking. These two very different intersections of E5A—the artistic and the scientific—yield the balance that our firm seeks to leverage for our clients’ success.